A strong name for this product would give the consumer enough information about the product so that the consumer’s brain is engaged and starts to fill in the missing information, just as it would if you were viewing a magic trick. Let’s say you want to name a new product (or it could be a service or a company or something else). If the person’s brain is engaged and filling in the gaps, then the person will remember the experience and be favorable towards it. This “filling in” process has been shown in numerous studies to be important to generating lasting recall and favorable persuasion. Using this technique from magic can lead to powerful branding. Truth be told, the magician is not creating the illusion–your brain is creating the illusion that something has happened (when in reality the magician has done something else). Ultimately, we see whatever our brains think we should.” The sub-headline of the article says it all… “The eye and brain work in a partnership to interpret conflicting signals from the outside world. The science behind this “filling in process” by the brain is fascinating (read the Discover magazine article referenced at the end of this post). First, the magician must divert your attention away from where the actual trick is happening, and second, your brain must fill in any missing information by combining what you already know with whatever you perceive at that very moment. Magic tricks only work if two things occur.
But even when you can’t figure it out, you are amazed! Sometimes you figure it out, and then you get even greater pleasure. Once fooled, our brain rapidly kicks into gear and tries to figure out how he or she did the trick. The magician’s sleight of hand technique in making a coin or playing card disappear delights us, as we usually take pleasure in being fooled in this manner. Mike cowardly hides behind the anonymity of the internet and continues to play this scam.Almost everyone loves a good magician. I wish I had found this site before sending in my money. My story is the exact same as others posting on the Rip-Off Report. Interestingly, if you Google his name and follow the links to his blogs, Mike Cioppa was posting on his blog on March 24.
He has been red flagged on their list for the future. The response was that Mike had never sent in a deposit and cancelled at the last minute. In June, I called the Providence Courtyard Marriott t inquire if the event had been rescheduled. We have never heard from Mike again, even after numerous calls and emails.
MIKE CIOPPA MAGICIAN MAGICMENU FULL
On March 16 ( day before event) we received an email reporting that the seminar scheduled for tomorrow have been cancelled due to Mikes serious illness, but we would be receiving a full refund within 7-10 days and when the event is rescheduled, we would be allowed to participate at no charge. On March 9, we received and email from his "assistant " Nadia Ellis that said Mike had been in and out of the hospital which is why they have been out of communication, but the event has grown larger than anticipated.
The package never arrived, even after sending a few emails inquiring. It was promised that we would receive a "Welcome Package " that would include 10 tickets to the seminar, as well as a breakdown of the companies that will be attending ( size, industries, demographics, etc) to allow us to tailor our presentation to these individuals. We reviewed his web site and called the hotel to make sure there was even an event scheduled for that day. The cost was $147 and we had to mail the check to him in advance. On February 3, 20090 Mike Cioppa from Employee Success University called and invited us to attend a seminar he was holding at the Courtyard Marriott on March 17 in Providence, RI.
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